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Bliss to open new location in West Town Mall

KNOXVILLE - Lisa Sorensen and Scott Schimmel of Bliss are opening a new Bliss location in the West Town Mall, 7600 Kingston Pike, Knoxville.

Sorensen and Schimmel opened their first Bliss store in Market Square in downtown Knoxville in 2003, making it one of the oldest remaining retail businesses currently in downtown Knoxville. Tori Mason Shoes launched in 2016 due to an expanding shoe department within Bliss and in November of 2017 Bliss and Tori Mason Shoes merged and moved to its new and current location on S. Gay St. in downtown Knoxville. Expansion comes yet again in the Spring of 2019 as Bliss sets to open another location in west Knoxville at West Town Mall.

The West Town Mall location will focus on the latest in women's apparel, shoes, jewelry, innovative gifts, and accessories. “We are excited to expand to west Knoxville and offer a fresh boutique experience to an extensive client base out west. As we grow and evolve we realized a need to be present in another part of town and the West Town Mall seemed like the perfect fit. We are thrilled to be there!” - says Scott Schimmel.

Bliss is set to open in the West Town Mall in the Spring of 2019.

The couple opened the first of the Bliss stores in 2003 in Knoxville. Since then, the company has grown into a downtown Knoxville mainstay and prides itself on offering an alternative to the standard retail experience with the latest in women's apparel, shoes, jewelry, gifts, and accessories. The entrepreneurs opened their first home furniture store, Bliss Home, in west Knoxville in 2008. They expanded into Nashville in 2014 with the opening of Bliss Home near downtown Nashville, and then opened their third Bliss Home, and first out-of-state location, in August 2017 in Louisville, KY.

Sorensen and Schimmel won the Rising Star award from the Tennessee Small Business Center in November 2013. Since its inception, Bliss and Bliss Home have been repeatedly recognized as Best Store, Best Gift Store, Best Women's Clothing Store and Best Furniture by various media Reader's Polls.

Bliss Home was also voted a Knoxville favorite in the 2017 Knoxville News Sentinel Best of East Tennessee poll, 2017 City View Magazine Best of the Best, and 2016, 2017 Nashville Scene Best of Nashville awards. Bliss and Bliss Home have been featured in Southern Living magazine, Nashville Scene, Nashville Lifestyles, Louisville Magazine, TOPS Louisville, Design Sponge, DIY, and HGTV cable networks.

Published January 14, 2019

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