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Steve Langlais named President – Sea Ray

The Brunswick Boat Group has named Steve Langlais as President - Sea Ray Boats. Langlais succeeds Brad Anderson, who has chosen to pursue opportunities outside the Company. Langlais, currently President – Ft. Wayne Operations for Brunswick, will continue to report to Brunswick Boat Group President Huw Bower. The appointment is effective immediately.

  steve langlais
Steve Langlais; image courtesy of Sea Ray

“Steve is an excellent fit for Sea Ray,” Bower said. “He has a very impressive track record of accomplishment, building and growing premium brands and fostering strong distribution relationships. His energy and engaging leadership ensure that Steve will continue to drive the exciting transformation underway at Sea Ray.

“Celebrating its 60th anniversary and with committed investment in technology, design, capacity and talent, Sea Ray is bringing to life a bold vision for the future of this iconic brand,” Bower continued. “I am thrilled that Steve’s strategic insight, commitment to quality, and collaborative leadership style will perfectly complement Sea Ray’s talented leadership team and experienced employee base. Steve will continue to build upon the brand’s strong heritage and extend Sea Ray’s leading position in the global marine market.”

Langlais joined Brunswick in 2016 as President – Princecraft Boats. He assumed his current responsibilities at Ft. Wayne, an important production center for Brunswick’s popular pontoon brands, including Harris, in 2018. During his tenure at Ft. Wayne, Langlais has overseen a number of strategic investments and process improvements to further strengthen operations, improve quality, and refine Brunswick’s pontoon portfolio, leading to record results in 2018.

Brunswick has begun the process to identify Langlais’ successor. In the interim, Jorge Valdes, vice president – supply chain, will lead the Ft. Wayne operations team, reporting to Bower.

“We thank Brad for his many contributions through the years in a variety of roles since joining Brunswick in 2001, and we wish him the very best in his future endeavors,” Bower concluded.

Prior to his assignment at Princecraft, Langlais worked for Soucy International, where he spent four years in managing P&L responsibilities and sales. Prior to that, Langlais was with Bombardier, where he had spent 16 years in various engineering and procurement roles within their recreational products divisions.

Langlais has a bachelor’s degree in mechanical engineering from Laval University, and a Master’s in Business Administration from Sherbrooke University.

Headquartered in Knoxville, Sea Ray is the world’s leading creator of superior quality pleasure boats. For 60 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at

Published May 30, 2019

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