GATLINBURG, TN – Ole Smoky®, the world’s most awarded moonshine company, has been named a 2017 Impact Hot Brand by M. Shanken Communications, a leading publisher in the U.S. Wine & Spirits industry known for such magazines as Wine Spectator, Impact, Market Watch, and Cigar Aficionado.

Image courtesy of Old Smoky Distillery

“It is a huge honor to receive this award,” says Robert Hall, CEO of Ole Smoky. “We are all aiming to build a world class spirits brand, and this award is recognition of all of our efforts. We are proud of what we have accomplished to date, pleasing so many consumers with our great products, and will continue working for greater success in the future.”

The Hot Brand Award is given to both established and upcoming brands that have reached a minimum depletion number of 200,000 cases, and whose volume has grown at least 10% in each of the past three calendar years or at least 15% in 2017.

This award comes at a very exciting time for Ole Smoky. The company is not just growing its moonshine sales, but taking the brand to the next level with the late 2017 national launch of its whiskey product line. Mango Habanero is listed on menus at multiple on-premise locations, the demand for Salty Caramel Whiskey has far exceeded expectations, and Ole Smoky’s 5 year aged Straight Tennessee Bourbon Whiskey is among the highest quality product of its type in the market today.

Ole Smoky’s three distilleries in East Tennessee have been a source of competitive advantage to build awareness and trial of the company’s products, while educating consumers about the deep heritage and authenticity of the brand. Sales have been strongest in the states within a few hundred miles of these distilleries, but are now growing rapidly in many states further afield. This success has inspired the company to start building a 4th location in Nashville, which is targeted to open later in 2018, further fueling the growth of the brand.

“We are very excited to have our efforts in building such a strong brand recognized by receiving the 2017 Impact Award,” says Michael Bender, President of Wholesale at Ole Smoky. “Our numbers have been incredible these past few years. We are motivated to continue setting and reaching higher goals.”

Ole Smoky will receive their award at the Impact & Market Watch Hot Brand Awards Reception, held during the Wine and Spirits Wholesalers of America (WSWA) 75th Annual Convention & Exposition in Las Vegas on May 1, 2018.

Ole Smoky is the leading distiller of premium moonshine in the U.S. and the first federally licensed distillery in the history of East Tennessee. The company’s roots can be traced to the early settlers of the Smoky Mountains. In 2009, (when the law in Tennessee changed and suddenly, it was legal to make, distill and sell the infamous bootlegger’s hooch), a group of families decided to bring their artistry of superior moonshine making to the world at large.

Over 3.9 million people annually visit Ole Smoky’s 3 famed East Tennessee distilleries: Holler™, Barrelhouse™ and Barn™. The Holler™ see’s over 2 million visitors per year making it the most visited distillery in the world. In 2018, Ole Smoky will open a 4th location in Nashville.

Ole Smoky now retails globally and offers more than twenty creative flavors crafted from authentic family recipes. Ole Smoky can be found in grocery and liquor stores, as well as in on-premise establishments including some of the biggest music and sporting venues in the country.

For more information, please visit www.olesmoky.com and find them on social media @olesmoky.