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TVA named “Official Educational Partner” of Dollywood in multi-year agreement

PIGEON FORGE, TN — Officials from the Tennessee Valley Authority (TVA) and Dollywood theme park today announced a relationship naming TVA the “Official Educational Partner” of the award-winning park.

As part of the multi-year commitment, Dollywood and TVA will collaborate to create dynamic and impactful messaging that fosters public awareness and understanding of the region’s abundant natural resources.

“TVA is proud to join Dollywood and Sevier County Electric System in helping Dollywood visitors of all ages learn about the Tennessee Valley region and its natural environment,” said Janet Brewer, TVA’s Chief Marketing Officer. “By partnering with Dollywood, we can encourage everyone who visits the park to help care for our region’s natural resources so it continues to be a great place to live.”

Craig Ross, President of The Dollywood Company, says the new partnership makes perfect sense, considering the park’s location and guest demographics.

“Many of Dollywood’s guests call the service area of TVA home,” Ross said. “As our Educational Partner, TVA will be able to educate the people of the region about how all of us can help protect our natural environment.

“Most people don’t think about the vast scope of TVA’s tremendous work with environmental stewardship and conservation, air and water quality, and land management. We’re glad to help them tell this part of their story as it relates to those of us living here in the foothills of the Great Smoky Mountains and throughout this beautiful region. We look forward to working with the great folks at TVA to create fun, informational messaging that fits well within our park’s East Tennessee theming.”

From the Great Smoky Mountains to the Mississippi River, TVA does much more than generate electricity that powers homes and businesses. TVA exists to make life better in the Tennessee Valley for the people, including taking care of the public lands and waters. TVA provides 80 recreation areas across its service region with campgrounds, hiking trails, picnic areas and much more for public enjoyment.

Additionally, TVA’s flood control network protects people and property along the Tennessee River system and helps prevent flood damage along the Ohio and Mississippi rivers. The Tennessee River system also allows for the unparalleled fishing, boating and water sports activities found in the region. The Tennessee River and its tributaries host 230 species of fish, making it one of the most biodiverse river systems in North America.

TVA and 154 local power companies -- including Dollywood’s home electric system, Sevier County Electric System -- work together to serve the people of the Tennessee Valley. TVA generates most of its energy from carbon-free sources, such as hydropower and other renewables, which helps park guests get a clear view of the Great Smoky Mountains on rides such as Wild Eagle or Drop Line.

The partnership comes as Dollywood theme park currently is celebrating its biggest season ever. In addition to the park’s fabulous festivals, the largest addition in Dollywood’s storied history, Wildwood Grove, opens on Friday, May 10. The area features 11 thrilling new experiences for guests to enjoy together in the beauty of the Great Smoky Mountains.

To learn more about Dollywood’s 2019 season, please visit www.dollywood.com.

Published May 3, 2019









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