Hasbro to open new ‘NERF Action-Xperience’ in Pigeon Forge, TN in Fall 2024
Published August 30, 2023; 12:16 p.m.

NERF Action-Xperience rendering; Hasbro

PIGEON FORGE, TN – Kingsmen Xperience, Inc, under license by leading toy and game company Hasbro, and its strategic partner Bright Play, LLC have announced the NERF Action Xperience. The expansive active play center for families and NERF fans of all ages on the Pigeon Forge Parkway is coming in the Fall of 2024. The over 29,000 sq ft indoor entertainment center features everything needed to realize the ultimate NERF experience: blaster battle zones, sports challenges, an obstacle course, a food & beverage area, and a retail store.

The NERF Action Xperience is perfect for kids and young adults, and is an ideal space for team building, corporate events and parties. Visitors to Pigeon Forge can experience the NERF brand in a totally new and exciting way, bringing NERF play to never imagined heights of immersion and excitement.

“For over 50 years, NERF has been committed to encouraging social active play, and we can’t think of a better way to bring this to life for our fans than opening this new NERF Action Xperience location,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro. “With this brand-new family entertainment center, we’re proud to be executing on our promise of bringing unique, innovative experiences to our NERF players in Pigeon Forge.”

“We are very excited to open the NERF Action Xperience in Pigeon Forge next year,” said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience. “Having spent some time getting to know the market over the last couple of years, and as part of our strategic rollout across North America, this Pigeon Forge site will be our second location after Garden State Plaza in New Jersey, and our first in a thriving tourist and holiday destination that is accessible to two thirds of the U.S. population within a day’s drive.”

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. Through the creation of landmark attractions, consumers get to engage with beloved brands in new and extraordinary ways.